

“In it, the man is in a state of power in which he can use manipulation and sexual exploitation.” Through the monetary agreements reached by both parties, “the sugar daddy can coerce the other party into an unwanted sexual action”. The people behind the initiative argue that since 63 per cent of people who register are students, a situation of inequality between the sugar baby and the sugar daddy is created. In total, there are over 400,000 people registered as potential sugar babies. According to the Christians behind the ‘Desactiva la Trata’ (Deactivate Trafficking) initiative, Spain is the fifth country with the most users on sugar dating websites. Older people pay younger persons to accompany them on dates and other activities.

Sugar dating is understood as a “relationship contract” between a sugar baby and a sugar daddy. The billboards ask people whether they want to be a sugar baby themselves. Among other things, they published notable billboards across Madrid and other Spanish cities. Therefore, they launched an early June initiative to raise awareness for the phenomenon. However, according to Diaconía España, an organisation of Protestant origin, sugar dating can be a gateway to the sexual exploitation of young people – mostly women. These are some of the benefits of living life as a sugar baby.
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Free trips, dinners in luxurious restaurants and expensive gifts.
